In a bold stride toward digital transformation, Ethio-telecom has officially launched Zemen Gebeya, a new digital platform poised to revolutionize how Ethiopians engage in commerce. 

The platform is designed to streamline online transactions, connect buyers and sellers virtually, and catalyze the country’s push toward a fully digitized economy.

Speaking at the launch event on Friday, Ethio-telecom CEO Frehiwot Tamiru described Zemen Gebeya as a “record-high leap” in Ethiopia’s digital journey. “The platform is also expected to contribute to job creation, productivity enhancement, and the nation’s comprehensive digital transformation agenda,” Tamiru said.

The platform, which translates to “Modern Marketplace,” goes beyond facilitating simple transactions. It is tailored to accommodate a wide range of businesses from small and medium-sized enterprises (SMEs) to large-scale corporations, offering them an efficient and secure digital space.

According to the CEO, the necessary technological and internet infrastructure for Zemen Gebeya’s full deployment is already in place. Building on the success of earlier initiatives like Telebirr, Zemen Gebeya is expected to contribute significantly to job creation, improved productivity, and increased financial inclusion, especially in remote areas where traditional banking systems are limited.

With this launch, Ethio-telecom reaffirms its commitment to supporting Ethiopia’s broader digital transformation agenda and driving socio-economic development through innovative technologies.