Morocco is hitting the accelerator on its booming automotive sector, signing two high-impact agreements to fuel job creation, enhance technical skills, and increase local value in car manufacturing. 

The move further cements the country’s status as Africa’s leading car production hub and now the European Union’s top automotive trading partner, even surpassing China.

The first agreement, signed on Wednesday, brings together the Ministry of Industry, the Ministry of Economic Inclusion, ANAPEC (the National Agency for the Promotion of Employment and Skills), and AMICA (the Moroccan Association for the Automotive Industry and Construction). 

Their collective goal, is to bridge the gap between skilled labor and the industry’s soaring demand, ensuring Moroccan talent powers the next phase of automotive growth.

The second agreement, between the Ministry of Industry and Trade and AMICA, zeroes in on strengthening local integration. This means more car parts and components made in Morocco, translating to a higher local added value for exports and a more resilient supply chain rooted in national production.

These deals come at a time when Morocco’s automotive exports have shattered records, reaching MAD 157 billion in 2023 a staggering 148% increase over the past decade. Giants like Stellantis and Renault are already producing electric vehicle models in the country, with Stellantis’ Kenitra plant manufacturing three urban EVs for global markets.