TREVOR GOSLING: ‘A 40 UNDER 40 CEO’ DRIVING FINANCIAL INCLUSION FOR SOUTH AFRICA’S SMEs THROUGH LULALEND

Trevor Gosling is redefining SME financing in Africa, using digital innovation to unlock fast, accessible funding and fuel inclusive economic growth.

Lulalend South africa Smes Finance Inclusivity Economic growth Digital innovation Africa.
Trevor Gosling, Co-Founder and CEO of Lulalend
Trevor Gosling, Co-Founder and CEO of Lulalend



As Co-Founder and CEO of Lulalend, Trevor Gosling is revolutionizing how small and medium-sized enterprises (SMEs) access financing in South Africa. At the confluence of fintech innovation and inclusive economic growth, Trevor has built a digital-first lending platform that breaks down long-standing barriers for underserved entrepreneurs and business owners.

With a background in investment banking and successful startup exits, Trevor launched Lulalend in 2014 to address a critical pain point in the South African economy: the lack of accessible, fast, and flexible funding for SMEs. Through data-driven technology, seamless user experiences, and non-traditional credit scoring, Lulalend has opened up new pathways to capital for thousands of businesses that fuel the engine of the nation’s economy.

Trevor’s leadership has been instrumental in securing high-impact partnerships, including collaborations with large banks, fintech networks, and global investors, positioning Lulalend as one of South Africa’s most trusted alternative lenders. His work gained further traction during the COVID-19 crisis, when Lulalend played a key role in delivering financial relief to struggling SMEs through the government’s support programs and private funding channels.

Under his direction, Lulalend continues to expand its footprint across South Africa’s entrepreneurial landscape, providing funding in as little as 24 hours, leveraging AI-powered risk analysis, and empowering small businesses to thrive in a challenging economic environment.

Beyond his operational role, Trevor remains a committed advocate for digital financial inclusion and SME development, championing regulatory reform and ecosystem-building to support the next generation of African entrepreneurs.

With Lulalend, Trevor Gosling is not only transforming access to finance, he’s rewriting the future of business resilience and economic opportunity in Africa, one entrepreneur at a time.

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