HILDA MORAA: 'A 40 UNDER 40 CEO' DRIVING FINTECH ARCHITECT & MSME EMPOWERMENT

Powering Africa’s SME growth, Hilda Moraa is redefining fintech with inclusive, scalable solutions through Pezesha.

Africa Smes Fintech Financail infrastruture Leadership Transformation.
Hilda Moraa, Founder and CEO of Pezesha
Hilda Moraa, Founder and CEO of Pezesha



As Founder and CEO of Pezesha, Hilda Moraa is not just building a fintech company; she’s reshaping Africa’s financial infrastructure. From transforming her student project into WezaTele, achieving Kenya’s first major tech exit, to founding Pezesha, a platform now disbursing hundreds of thousands of loans to underserved SMEs, her journey radiates innovation, resilience, and impact.

Hilda’s leadership is guiding Pezesha to tackle Africa’s $330 billion SME funding gap through embedded finance, responsible credit scoring, and scalable partnerships. Her accomplishments have earned her top honors: Forbes Woman Africa Tech & Innovation (2024), Bloomberg New Economy Catalyst (2023), and global recognition as a Talemia 50 Founder.

Beyond business, she advocates fiercely for women and youth in tech. Appointed UNCTAD’s eTrade for Women Advocate for English-speaking Africa (2024–25), she’s influencing policy and access across the digital frontier.

With every milestone and partnership, Hilda Moraa is affirming that African entrepreneurs can lead transformative change, one inclusive, finance-empowering solution at a time.

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