RICARDO LOGNATH: 'A 40 UNDER 40 CEO' REVOLUTIONIZING HEALTH ACCESS THROUGH OMNINELA MEDICAL

From startup dream to one of South Africa’s top health e-commerce platforms, Ricardo Lognath is making healthcare more accessible for all.

Africa Digital health economy Entrepreneurship Technology Healthcare Leadership Transformation.
Ricardo Lognath Co-Founder and CEO of Omninela Medical
Ricardo Lognath Co-Founder and CEO of Omninela Medical


As the Co-Founder and CEO of Omninela Medical, Ricardo Lognath is redefining how South Africans access healthcare products in the digital age. At the crossroads of technology, entrepreneurship, and public health, Ricardo has built one of the country’s leading online health platforms, proving that innovation can break down systemic barriers to quality healthcare.

A mechanical engineering graduate from Durban University of Technology, Ricardo founded Omninela Medical in 2017 alongside his brother Nicolas, driven by a shared vision to make healthcare affordable, convenient, and accessible. What began as a small start-up has grown into one of South Africa’s Top 10 online health stores, offering over 10,000 products from over 400 brands, supplied by 250+ partners. Today, Omninela delivers to over 4,000 locations nationwide and serves more than 550,000 customers, making a tangible impact in urban and rural communities.

Under Ricardo’s strategic leadership, Omninela has achieved remarkable growth its Gross Merchandise Value soaring from R2 million to R9 million, online orders increasing by 181% in a single year, and monthly web traffic surpassing 45,000 visits. His business acumen and operational excellence have positioned the company as a trusted name in health e-commerce, while his role as the youngest board member of the South Africa E-commerce Forum reflects his influence in shaping the industry’s future.

Ricardo’s entrepreneurial journey has not gone unnoticed. He was honored on Forbes Africa’s 30 Under 30 Class of 2024 and named Young Entrepreneur of the Year at the South African Youth Awardsrecognitions that celebrate his relentless drive to innovate for social impact.

With each partnership secured, each product shipped, and each community reached, Ricardo Lognath continues to champion a vision where technology and compassion work hand in hand, bringing healthcare within everyone’s reach and setting new benchmarks for Africa’s digital health economy.

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